About the Client
B2B data intelligence platform that enables sales and marketing teams to identify, engage, and convert ideal customers with precision. The solution provides access to an expansive, continuously refreshed database of company and contact information, enriched with real-time buying signals and intent data.
By streamlining lead discovery, segmentation, and outreach workflows, the platform empowers sales and marketing teams to scale pipeline generation and shorten sales cycles. Its automation and integration capabilities support high-volume inbound management, efficient territory planning, and improved conversion outcomes.
Objectives
- Handle high-velocity inbound leads with rapid turnaround.
- Increase conversion rate from MQLs to closed-won.
- Improve lead qualification and demo quality.
Key Challenges
- Influx of >200 inbound leads/week.
- High drop-off between lead capture and demo attendance.
- Inconsistent follow-up and lead nurturing process.
The Results
122% Boost in MQL-to-SQL Conversion (18% → 40%)
60% Higher Demo Attendance (50% → 80%)
35% Shorter Sales Cycle (3–4 weeks → 2 weeks)
2.25x Monthly Revenue from Inbound ($200K → $450K+)
